November 28 to 30 have the opportunity to participate in the meeting of Fujian Nanan Building Sanitary Ceramics Association, China Branch of bathroom accessories, shower room Chapter Annual Meeting. Also used during the day and a half travel with the team visited the home of the brilliant Quanzhou, in the buildings, nine, animal husbandry, and Xiamen Shenluda the way up to industry. During the most intense feeling of home building materials of unprecedented integration of terminal channels.
this point and the road from Shenluda up and into the bathroom industry and start-up company's headquarters in excellent exhibition see the most distinct. Because in these two halls, we've just not feel the kind of all-business over the past Fujian bathroom faucets and accessories to do the monotony. From the tap to shower, basin, toilet, bathtub, shower room, bathroom cabinet, sanitary ware assortment of all types to make our place in them feeling even more than the rich magnificence of Foshan ceramics exhibition.
way of industry, Shenluda, in buildings and other OEM or three years ago, basically export-oriented, the domestic market is not affected by attention. 2006, 2007, because soaring copper prices and the reasons for appreciation of the renminbi, Fujian bathroom enterprises are starting to look toward home. The second half of 2008 the financial crisis broke out, more determined to expand the domestic market enterprises in Fujian bathroom determination. Many people do not understand: Why is brilliant, in buildings, building materials companies such as Washington sudden, high-profile, make the domestic first-line host, film stars do voice? In fact, the root cause is that, to enhance the brand influence, expand the domestic market. Road up to and into the bathroom industry and the end of 2008 the establishment of excellent cooperation of the company, is to sell in the market south of the country
However, the observation of Taiwan-funded enterprises and foreign, in the bathroom product line integration path is significantly different. For example the same in Fujian, brilliant, in buildings, nine, animal husbandry, Shenluda and other local businesses to choose the self-built ceramics production base, playing their own brand, but the way the background of Taiwanese industries (although its more than 6,900 employees, only the boss Wu Mr. Pan is a Taiwanese timber, but this does not affect the essence of Taiwan-funded enterprises) the first consideration is integrated from outside influential brand. Look at foreign-funded enterprises, in order to get new capacity is often used in the overall acquisition approach. For example, Spain's famous enterprises musicians new music bathroom bath (later renamed the business the acquisition of Eagle bathroom) capacity in order to obtain the tap, in February 2009 for the acquisition of Jiangmen Jishi Duo bathroom. May, Ina Youyi 112 million euros acquisition of American Standard. The same background of Taiwanese listed companies in the domestic A shares of Seagull Bathroom (chairman and director of Rongqi Ping Tang, Taiwanese, English as Taiwanese) Platinum Europe's bathroom in Zhuhai on November 1, Shunde, Foshan, the third acquisition of the British sanitary ware. This year in March, the French sanitary ware brand
2009 in a trade association annual forum, there is a famous ceramic enterprises head laments passing of industry during a visit to the factory in Xiamen, we completely write off doing their own the idea of bathroom products. And act as a Foshan Dongpeng, Eagle, the new source, the new Pearl, and other major ceramic sanitary ware companies have done for nearly a decade, but the scale is still stagnant. Eagle bathroom home in 2006 sold the music. Media reports last month, a new source of business groups in the Lazio camp also stopped the operation of sanitary ware brand, only new source of bathroom brands are doing.
self-evident, from the familiar into the unfamiliar areas of the field will take a great risk. Foshan ceramic enterprises the bathroom part of the mainstream of the slow development from another angle also reflects the prudent investment decision-makers. Otherwise, if not see their limitations, large-scale investment in new areas, is likely to fall into the trap. Fujian Nanan
local bathroom business, From the tap to the ceramic ware, and its degree of difficulty should be no less than from cross-border tiles to sanitary ware, if the Such doubts may persist.
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