Chinese-mail address: Hong
ease the rain lasted for ten years safflower, China submitted to Jane, Traditional. E-mail address will become the cultural application of the most attractive public place. China Internet Network Information Center (CNNIC) led by international standard e-mail address can not only make use of Chinese in the Chinese Internet, you can also send an email with a pure Chinese. China Internet Network Information Dr. Li Xiaodong, deputy director said that the current Chinese standard-setting part of the message has been completed, pure Chinese e-mail address service is in the testing stage, , also depends on when the e-mail vendors to achieve it.
Chinese name and Chinese e-mail each other. It is understood that the Chinese mailing address can be used not only in the domestic Internet can also be used to send a message to the world. At present, the work of international e-mail address group (EAI) is to promote international standards for the introduction of e-mail address, the international standard that allows Internet users worldwide can send and receive messages using their mother tongue. QIAN Hua, Chinese Academy of researchers believe that the greatest advantage of the Chinese e-mail standard is easy to remember, once promote the use of a large number of e-mail standard in China, Chinese domain name is bound to have greater development.
Jiucheng mail address
Chinese Internet users expect, however, IResearch recently released decreased slightly the results of what?
analysts believe that the reason for this situation is a new Internet users (referring to 2009, the first use of the Internet users) favored the download and online listening to music, watch videos, chat and other interactive applications, E-mail to determine their needs on a limited, then pull down the penetration of e-mail. As the new e-mail users have a With the e-mail continue to highlight the great convergence, such as personal email embedded in IM, SNS, microblogging, search tools, continue to meet the diverse needs of different users, the mailbox user penetration will inhibit the downward trend after 2012 and continued to rise, to 2013 individuals in China will reach 375 million email subscribers, penetration up to 55.4%.
survey shows that nearly Jiucheng Chinese Internet users want to have a personalized mailbox name. for the IETF published a series of international e-mail address in Chinese standards, Tencent end of 2008, a survey showed that Chinese Internet users were generally optimistic about the application of Chinese E-mail promotion, which, up 86.93 percent of the respondents want to have users like Chinese mailbox name, in addition, Internet users up to 78.32% of the respondents believe that the mailbox name of the first to introduce Chinese companies are expected to share more services, e-mail market share.
easy to Chinese users by word of mouth
simple memory-mail address , expressed convenient, less error-prone. Needless to say, the emergence of pure Chinese e-mail, e-mail address exceeded the limitations of the English, making communication more simple Chinese online, the Internet to more people open the door. operational aspects of the Chinese e-mail Address e-mail program and English operating the same, users simply enter in the address bar the Chinese e-mail address, direct access to other mailboxes to get prepared to receive, write, transfer letters, network storage and other traditional mail service. Moreover, Chinese domain name e-mail also allows the message receiver from the sender can be a bar to see the source of the message, determine the safety and importance of the message.
simple and convenient services to Chinese-mail address vulnerable users. According to research data, 2009 users in selecting the most frequent use of personal free e-mail all the factors when the fancy, the convenience of the user to log the highest proportion, 51.8%, while the stable and safe retreat to the posterior. which can be seen out, with personal mail services become more sophisticated, the convenience of users log on demand is growing. survey shows that in China, only 62.6% of the e-mail usage, Internet based applications is its lowest percentage, while in the United States , the proportion of up to 92%. This shows that e-mail address in plain English is difficult and not easy to remember word of mouth, which greatly restricted the non-English speaking countries based on the application of Internet users use the Internet. In particular, in recent years, the computer in old operator of the wide range of popular Chinese-language operating system can be more widespread use has become a very important factor. Obviously, the Chinese simple mailbox name in memory and other aspects of identity will be a large number of Internet users.
help companies brand heritage
In addition, the pure Chinese mailbox bearing the brand also helps enterprise users, and cultural heritage. For Chinese companies, with brand, also help the image of a unified corporate brand and help them to increase their brand power; for multinational companies, Chinese-mail will be beneficial to its localization strategy and the implementation of network marketing. the next few years, a large number of enterprises will opened one after another pattern or to have changed.
world's leading mail service providers are very optimistic about the prospects of the Chinese e-mail address of the application. It is reported that Microsoft, Yahoo, Google and other standards as early as the beginning to send personnel to participate in international standard-setting. With pure Chinese IDN ICANN adopted to obtain a large number of enterprises will be opened, with its own. e-mail service provider services will be another tool to attract users. E-mail is expected to market size in 2012 will exceed 1.5 billion, the current penetration rate of corporate email is still low, but with the economic development, Internet applications, in-depth , the promotion of enterprise information, E-mail's role in enterprise development will gradually manifest, which will promote China's E-mail marketing into a phase of rapid development.
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